J. Edwards Diamonds is one of the largest volume diamond dealers in the Southwest. Buying in large quantities direct from major cutters around the world lowers our cost. This means we buy for less and, therefore, can sell diamonds for less than our competitors.

Traditional Jewelry Store Service at Internet Prices
Because we specialize in diamonds and diamond jewelry, our prices are competitive, if not better, than you will find on the largest Internet wholsesale sites. The big difference is that an Internet site offers no service while J.Edwards offers all of the services and the important one-on-one diamond education that you would expect from a high quality jewelry showroom. You have the best of both worlds when shopping with J.Edwards...Best Service and Benefits, Low Internet Wholesale Prices.

Best Price Guarantee/Wholesale Prices
The J.Edwards Diamonds strategy is to make diamonds more affordable. We offer a variety of programs and ways to buy a diamond...from our popular and exclusive 60 months interest-free with no down payment, to our direct purchase program by which customers can buy at wholesale prices direct from our import office.

Because we can sell diamonds for lower prices than other jewelers in our trade area, we offer a written Best Price Guarantee. Our guarantee reflects the exact dollar amount by which we will beat any competitor's price.

Three Generations
J. Edwards Diamonds is a third generation family business. With its beginings in 1929, the Silverman family has built a reputation for the highest integrity, for offering the finest quality diamonds and jewelry products, and for providing the best value possible. For more than 75 years, tens of thousands of customers from all over the United States have bought diamonds and jewelry with confidence and made the Silvermans their family jeweler.

Visit Our Showrooms
We invite you to explore our website and learn more about diamonds and what J.Edwards Diamonds can offer you. Then we encourage you to visit one of our beautiful showrooms:

West El Paso, TX: 7430 North Mesa
East El Paso, TX: 1840 Joe Battle Blvd
Albuquerque, NM: 2601 Louisiana Blvd NE 

Let our professionally trained diamond and jewelry experts educate you in buying diamonds and jewelry. The more you know about diamonds and jewelry, the more you'll like J.Edwards Diamonds.

We invite you to explore our website, learn what makes a diamond worth owning, and then visit our showroom locations.

The more you know about diamonds and jewelry, the more you'll like J.Edwards.