About Us
Three Generations
J. Edwards Diamonds is a third generation family business. With its beginings in 1929, the Silverman family has built a reputation for the highest integrity, for offering the finest quality diamonds and jewelry products, and for providing the best value possible. For more than 80 years, tens of thousands of customers from all over the United States have bought diamonds and jewelry with confidence and made the Silvermans their family jeweler.
Traditional Jewelry Store Service at Internet Prices
Because we specialize in diamonds and diamond jewelry, our prices are competitive, if not better, than you will find on many internet sites. The big difference is that an internet site offers no service while J.Edwards offers all of the services and the important one-on-one diamond education that you would expect from a high quality jewelry showroom. You have the best of both worlds when shopping with J.Edwards...Best Service and Education before you buy, Low Internet Pricing.
More Ways to buy Your Diamond
The J.Edwards Diamonds strategy is to make diamonds more affordable. We make available a variety of programs and ways to buy a diamond...from our popular and exclusive 60 months financing program, to the direct purchase program through which customers can buy direct from J. Edwards United Import office.
Visit Our Showrooms
We invite you to explore our website and learn more about diamonds and what J.Edwards Diamonds can offer you. We encourage you to visit one of our beautiful showrooms in El Paso and Albuquerque, or contact us.