While buying a diamond should be fun and a great experience, it is also a major purchase and, therefore, can become frustrating. At J.Edwards Diamonds, we pride ourselves in our ability to keep the fun in the process. We make sure you are an informed buyer. We give you every piece of information you need to understand what you are buying and how to buy. Our salespeople are not on commission, so we never use high-pressure tactics to close a sale. You buy when you are comfortable.

Some people say diamonds have become a commodity. Just look at the certificate and that's all you need to know. But you need to know that there is more to buying a diamond than just that! With all the right information you can make the right decision and choose the best diamond at the best value!

You should always work with a professional.
Do not buy a diamond without a knowledgeable person helping you. You need to understand all of the good points and bad points about any diamond you are considering.

Most people shopping for a diamond look first at size, then clarity and color, then comparing only these three factors, buy the one with the lowest price. This is a mistake.

Please click on the Education link for a good understanding about how to buy a diamond.