Since most of the world's diamonds are produced by DeBeers, the prices of finished diamonds are standardized and, therefore, are approximately the same from all cutters.

The vast difference in the prices to consumers is created by the retailers.

The true value of a diamond is determined by a combination of four factors known as the “4C's”

Cut - Carat - Clarity - Color

In order to make certain you are getting the best value, first compare diamonds by each of the "4C's" characteristics. Always get a written certificate verifying the "4C's" descriptions. Then compare the price.

Please click on each of the four buttons near the top of the page or on the linked words (above) in order to explore the specifics of the "4C's" characteristics.

Lesson #1:



Are these "cuts"?
No, they are "shapes".