About Us

Three Generations

J. Edwards Diamonds is a third generation family business. With its beginnings in 1929, the Silverman family has built a reputation for the highest integrity, for offering the finest quality diamonds and jewelry products, and for providing the best value possible. For more than 80 years, tens of thousands of customers from all over the United States have bought diamonds and jewelry with confidence and made the Silverman's their family jeweler.

More Selection, More Ways to Buy, More Benefits

We specialize in diamonds, engagement rings, bridal sets and associated bridal jewelry. We offer a selection of thousands of certified diamonds and thousands of styles of engagement rings. Every item is guaranteed to be of the highest quality and priced to offer the best value.

We are proud to offer our customers more ways to buy diamonds and jewelry. You have the option of buying in our showroom, with the help and expertise of our trained professionals or you can buy direct online from J. Edwards United at incredibly low internet prices. Whether you choose to buy in our showroom or online, you will receive our complimentary benefits package, which includes free lifetime maintenance (see Benefits).

Visit Our Showrooms

We invite you to visit one of our beautiful showrooms in El Paso or Albuquerque. See our vast selection, compare our low prices and experience what makes J. Edwards Diamonds different. NO COMMISSION... NEVER HIGH PRESSURE....just great education and service by the friendliest staff you will find.